Cathy Tostenson is the Vice President of Marketing for iconic BC brands White Spot and Triple O’s, serving 17 million guests annually at 130 restaurants located throughout BC, Alberta and Ontario. A passionate and results driven leader, Cathy is responsible for leading her team and agency partners in the development of meaningful and relevant brand strategies to drive guest count growth & sales in the intensely competitive segments they operate in.
With an extensive background in FSR & QSR foodservice marketing, menu & brand development, Cathy learned early in her career the power of team and goal setting to achieve profitable results. From her early beginnings at The Keg, to Milestone’s where she was part of the leadership team that led the successful expansion to Eastern Canada, to her current role at White Spot & Triple O’s, Cathy has always had a love and passion for the hospitality industry.
As a sought-after thought leader and community builder, Cathy was recently recognized in BIV’s BC500 and also serves on the Board of Directors for Variety – the Children’s Charity of BC.